Google's reputation, its fortune, has been built on matching searchers with the most useful information possible.
And, of the 200+ benchmarks that Google uses to determine website relevance, arguably the single most important is organic link-building.
The more high quality inbound links you achieve, the more authority Google assigns to your website. The more authority, the higher your visibility.
The more high quality inbound links you achieve, the more authority Google assigns to your website. The more authority, the higher your visibility.
Do you have a monthly link building campaign in place? It's the only true way of achieving and sustaining quality rankings. Call us on 08700 503 574 or mail us at info@theh2.co.uk to find out how we can help.
Ethical Link Building
H2 employs a range of ethical link-building techniques that will not compromise your online reputation, or run the risk of Google downgrading your site.Some agencies achieve quick rankings by 'buying' links, or playing the system, in order to achieve short-term gains. Therein lies a minefield!
Your site and reputation is safe with H2. Ethical, safe and sustainable online marketing that produces results.
Proven Technique
Here are some of the manual techniques used to build organic links and boost your rankings:- Article submission – An outreach campaign that distributes high quality sector specific articles to a range of relevant sites 'watched' by search engines.
- Online press releases – Syndicated press releases are a great way to propagate in-bound links via relevant PR sites.
- Manual link outreach - Building a network of high quality links by establishing personal contact is still one of the most effective organic link-building strategies.
- Directory submissions – Often overlooked, free and paid for submissions to trusted, aged domains, are easy wins.
- Guest posting – High quality editorial contributions to influential sites in your sector not only build your authority in the minds of web users, but are also a powerful way to attract links.
- Social bookmarking – Social Search is becoming increasingly influential.
- Social media activity – From Facebook to LinkedIn and Twitter, there are countless new opportunities to widen your link net.
