Growing your online business is about generating more and more 'connections', but unless you commit to actively building connections, your company message will go unheard.
Do you engage in data capture so that you have a database to utilise?
And how are you making people 'listen' to what you have to say about your products, services and successes? One tactical approach is to use an ezine, the online equivalent to a magazine but distributed, in part, via email.
If you have such a vehicle, how are you using it to best effect? Is your content saying 'look at us', or does it provide readers with valuable information that will help them? If it's the latter they will come back for more and learn to value your ezine rather than delete it. This, in turn, increases your authority.
Re Use Content
You may have already produced a press release that has been distributed online to build back links to your website. Can you re work the copy as the basis of an e-zine?It's likely that you already have plenty of content waiting to be re-purposed, content that is too important to throw away, and which can have new life breathed into it. H2 will help you to carefully consider:
- Design, layout and key messages.
- Its tone of voice.
- Distribution methods.
- How many people open it.
- Strategic direction.
- Appropriate length.
- Frequency.
Opt-in marketing
E-zines can be delivered as rich HTML or plain text emails (our system checks and formats the mail appropriately) in two ways. 1.Through your existing email list. 2.To new prospects through e-zine sites. Sites that aggregate titles by sector/speciality which visitors then subscribe to.Do you already have experience publishing e-zines but, maybe, found them difficult to manage and maintain? Are you already running them successfully but simply interested in some fresh input and a different perspective? Or perhaps you've been thinking about publishing them but are looking for some experienced input.
Call us on 08700 503 574 or mail us at info@theh2.co.uk and will show you how e-zine marketing can boost your business.
