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Copywriting Shortcuts Don't Work


Good copywriting takes time, research and thought and, more than ever, it is a key element of website marketing, playing a major part in attracting quality links. Google appreciates good, informative copy and scores it highly from an SEO perspective.

However, utilise shallow, poor quality articles and you run the risk of being labelled a 'content farmer'. Your work will be 'sandboxed' (that's bad by the way!) or, at best, buried beneath pages of other tighter, sharper, better researched copy.
Don't think that existing article links, won on the back of poor copy, will offer you any support either. Google has seen to that. Those days are gone. Whereas once your SEO and search positioning could flourish off the back of cheap, spun, keyword stuffed articles, now they're as useless to your SEO as they always were to the readers they were never really intended for.
Be ethical and do it the right way.

Getting It Right

Take your time. Be generous. Add value. Contribute. When it comes to SEO articles the more commitment you make, the more care you invest in your copy, the more Google will reward those efforts - 'who cares wins'.

Quality Counts

H2 only deals in quality because we know there's no substitute for excellence. You can't fake your way to sustained, meaningful online success anymore. A pig with lipstick will always be a pig!
High quality, professional article writing will win you profile, link-juice, higher search rankings and more visitors. In the right hands good articles positively support online marketing strategies.
Call us now on 08700 503 574 or mail us at info@theh2.co.uk. We'll show you how H2 article writing can play its part in building your audience.